What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP. The…
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Columnist Andrew Shotland finds most local ranking solutions to be lacking for a number of reasons. Is there any way to solve this problem? The post Why Local Rank Trackers Fail appeared first on Search Engine Land.
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Ready to put on your mad scientist hat? Columnist Russell Savage provides a tutorial on how to create wrappers for external API calls — in this case, the Huffpost Pollster API. The post Use External Data In Your AdWords Campaigns With Scripts To Call APIs appeared first on Search Engine Land.
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“It felt like the right time to freshen things up,” says Microsoft spokesperson. The post Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Canadian Prime Minister Justin Trudeau At Google’s Kitchener-Waterloo…
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Columnist John Lincoln has been in this business a long time — and seen a lot of the same mistakes. Learn from the errors of other SEO newbies to start your career off on the right foot. The post 6 Big Mistakes That SEO Rookies Make appeared first on Search Engine Land.
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Columnist David Fothergill makes the case that automation can free up valuable time to let search marketers do what they do best: strategize. The post Automate Your Way To SEM Success appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Now Updates, SEO Mistakes & SEM Success appeared first on Search Engine Land.
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Artem Russakovskii found an interesting Google search options test for Android. In addition to recent searches, Google inserted a “What’s Hot” and “Nearby” option in the pull-down menu. Here’s what it looks like: I asked Google for a comment or more information…
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Amit Singhal has been living his digital life mostly off his two smartphones for more than a year. The post How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year appeared first on Search Engine Land.
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