Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive. The post PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Scoville, a pharmacologist and author of “The Art of Compounding,” created the Organoleptic Test to measure a pepper’s heat level. The post Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals. The post Create A Killer PPC Strategy With This 3-Step Process appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Penguin Awareness Day: Source: Google+ The Google Dance T-Shirts: Source:…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller’s handy guide on how to do local SEO with this popular CMS. The post Local SEO For WordPress Websites appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Don’t waste your time creating content for content’s sake! Columnist Casie Gillette explains how to focus your efforts by analyzing search results, evaluating existing content and talking to customers. The post 3 Methods For Defining Your SEO Content Needs appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Pays Apple $ 1B, comScore Report & SEO Content appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
December desktop search rankings from comScore came out yesterday. Bing gained slightly vs. November; most others are off a fraction of a point. Google has lost market share and volume vs. a year ago when it had a share of 65.4 percent. A year ago Bing was at 19.7 percent; today it’s at 21.1…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In 2013, Morgan Stanley and Macquarie Capital estimated that Google was paying Apple around $ 1 billion annually for the privilege of being the Safari default search engine. Turns out they were right. According to a Bloomberg report citing court documents and testimony in Oracle’s copyright suit…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Weather-related search results will now include hourly sky conditions, air quality and severe weather alerts. The post Google Improves Weather Search Results On Android In Time For Winter Storm Jonas appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing