Think Local, Act Mobile — Thursday, October 15 Webcast

Learn how to combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on the go. The post Think Local, Act Mobile — Thursday, October 15 Webcast appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google iOS Deep Links, Google Maps Search Revised & Decoding Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google iOS Deep Links, Google Maps Search Revised & Decoding Google appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Decoding GoogleSpeak

There’s often a lot of confusion surrounding quotes made by Google representatives, but there doesn’t have to be. Columnist Jenny Halasz discusses how to effectively analyze and interpret such statements. The post Decoding GoogleSpeak appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Tests New Red Live Label In Search Results To Label Real-Time Breaking Content

Google is at it again, testing a new red label in the search results to show off “live” coverage of news. The post Google Tests New Red Live Label In Search Results To Label Real-Time Breaking Content appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How Google Won The PR Battle Over SEO, And Why That’s A Good Thing

Columnist and SEO professional Nate Dame explains how Google has shaped the SEO community for its own benefit, and what that means for brands. The post How Google Won The PR Battle Over SEO, And Why That’s A Good Thing appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Study: Rich Media In Search Drives Increased Click-Through

Is ranking in the number one position a guaranteed way to earn the lion’s share of clicks from search? Columnist Nathan Safran’s research suggests rich snippets may factor in, too. The post Study: Rich Media In Search Drives Increased Click-Through appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search In Pics: Google Rodeo, Project Fi Jacket & Google Hamburger

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Project Fi Jacket: Source: Google+ Google Indoor Mini Golf: Source:…

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US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini

Seasonality and advertisers’ reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds. The post US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Test Your Social Marketing Intelligence and Win a Free Trip to Marketing Land’s SocialPro 2015 in Las Vegas

Take the Biggest Social Geek quiz and and prove you’re the geek to beat. The post Test Your Social Marketing Intelligence and Win a Free Trip to Marketing Land’s SocialPro 2015 in Las Vegas appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yahoo Small Business Turns Over Local Listings Management To Yext

Following in the footsteps of MapQuest last year, Yahoo Small Business is outsourcing local listings management to Yext. Late last week Yahoo notified customers of the impending change in email: Yahoo is thrilled to announce that we have partnered with Yext to manage your Local Basic Listing moving…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing