IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent

Today the IAB (and PriceWaterhouseCoopers) released its half yearly Internet Advertising Revenue Report. Total US digital revenues were $ 27.5 billion for the first half of 2015. Mobile ad revenues were $ 8.2 billion or just under 30 percent. Search led all other categories, though its percentage…

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SearchCap: Yahoo Search With Google, Forrester Fires Bing & IAB Ad Revenues

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Yahoo Search With Google, Forrester Fires Bing & IAB Ad Revenues appeared first on Search Engine Land.

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Prove Your Social Marketing Chops and Win a Trip to SocialPro in Las Vegas

See how you stack up against your peers and win an all-expense-paid trip to Marketing Land’s SocialPro 2015 and your choice of an Apple iPad Mini, an Xbox One or a Sony PlayStation 4. The post Prove Your Social Marketing Chops and Win a Trip to SocialPro in Las Vegas appeared first on Search…

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Yahoo & Google Together Again In New Search Deal

Three year deal to put Google’s results and ads into some of Yahoo’s search results needs US Department of Justice approval and still might get vetoed by India or EU action. The post Yahoo & Google Together Again In New Search Deal appeared first on Search Engine Land.

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SearchCap: Google Search App Beta, RLSA AdWords & Seasonal Links

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google Search App Beta, RLSA AdWords & Seasonal Links appeared first on Search Engine Land.

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Maximizing Links From Seasonal Inbound Campaigns

With the holiday season looming, assessing the scope for effective SEO link building projects is top of mind for most SEOs. Columnist Chris Liversidge discusses how you can maximize your backlink gain this winter. The post Maximizing Links From Seasonal Inbound Campaigns appeared first on Search…

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Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms

Do you need an paid media campaign management platform? The post Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms appeared first on Search Engine Land.

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SearchCap: comScore Search Report, Waze Update & Google 4 Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: comScore Search Report, Waze Update & Google 4 Doodle appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing