It’s easy to get discouraged when every example of quality content is produced by professionals paid big bucks by brands. Columnist Julie Joyce urges you not to despair and shines a light on a fantastic piece of small-business-produced content. The post Amazing Content For Small Businesses: What…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local Marketing, Content Marketing & A Reader Survey appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Google for “Super Mario Brothers” and the game’s iconic question-mark brick appears in its knowledge graph card as an interactive image. The post Super Mario Brothers Turns 30 & Scores A Google Easter Egg appeared first on Search Engine Land.
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These overlooked search and marketing practices save you time, require minimal investment, or even pay for themselves. Columnist Wesley Young shows you how to get the best bang for your marketing buck with these underused tactics. The post 14 Billion Reasons You Must Look At These 5 Underutilized…
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If you’re responsible for creating exceptional customer experiences with marketing technology, MarTech Europe is a must-attend event. MarTech is unique. You’ll be inspired by industry pioneers from leading brands and agencies who are responsible for delivering business results with marketing…
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In mid-October, AdWords will be changing the “Conversions” columns & reporting to only include optimized conversion actions. The post AdWords Changes The Definition Of Conversions For Reporting & Columns appeared first on Search Engine Land.
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Check out the updated Google My Business App for Android — iOS version coming soon. The post The Google My Business App Gets An Update appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Take Your Parents to Work Day: Source: Google+ Google Schwag For Fall…
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Paid search advertisers now have another tool in their kit — structured snippet extensions. Columnist Matt Umbro explains how to employ them and how they fit in with your other AdWords options. The post Sitelinks, Callouts & Structured Snippets, Oh My! appeared first on Search Engine Land.
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Baidu has upgraded its mobile virtual assistant to incorporate voice-enabled local transactions. The virtual assistant, powered by artificial intelligence, is now known as “Duer.” That apparently translates as “Du Secretary.” One translation of the word “du” I…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing