Google says a Panda refresh began this weekend, but will take months to fully roll out. The post Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months appeared first on Search Engine Land.
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About to launch your first device-specific paid search campaign for smartphone, tablet, wearable, or something else entirely? If so, columnist John Cosley of Bing has some tips! The post New Device Launch Campaigns: Key Insights For Online Advertising Success appeared first on Search Engine Land.
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According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The company had sought as much as $ 4 billion for the platform. However, the reported purchase price is roughly $ 2.7 billion (€2.5 billion). The winning (and perhaps only) bid was made by a German consortium of car…
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Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models aren’t up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Search Marketing Strategies, Google On New TLDs & Bing Search Traffic Issues appeared first on Search Engine Land.
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Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in your display campaigns. The post Create Your Own Display Audiences With Custom Affinity Segments appeared first on Search Engine Land.
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A few days ago, Microsoft’s digital assistant Cortana became available for download. This is not the official launch and it’s not clear the software is ready for all Android devices. It certainly didn’t function properly on my Nexus tablet. Several people have already written…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Cortana Out For Android, Featured Snippets & Local Marketing appeared first on Search Engine Land.
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Guarantee: you’ll never be bored at SMX East. Select from more than 50 sessions, keynotes, and clinics. You always have four or more to choose from! Attend sessions that fit your interests – SEO, SEM, social, mobile or analytics and conversions. And your skill level – expert, intermediate or…
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So you’ve set up your mobile PPC campaigns, but are these searchers converting? Columnist Mona Elesseily shares her tips for getting the most from your mobile landing pages. The post 7 Mobile Landing Page Tips You Can Implement Tomorrow! appeared first on Search Engine Land.
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