An In-Depth Look At Second-Party Data: Its Uses In Search And Beyond

In the third installment of his multi-part series exploring the data landscape, columnist Alistair Dent discusses second-party data and its applications. The post An In-Depth Look At Second-Party Data: Its Uses In Search And Beyond appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Maps Adds Traffic Alerts, Upgrades Android Wear Experience

Mapping upgrades offer welcome improvements, new traffic and routing options. The post Google Maps Adds Traffic Alerts, Upgrades Android Wear Experience appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Search Console, Apple Maps & Panda & Penguin Speed

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Console, Apple Maps & Panda & Penguin Speed appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google: We Are Trying To Update The Data For Panda & Penguin Faster

It has been several months since we had either a Google Penguin or Panda refresh, Google says they are working on updating it faster – but they said that before. The post Google: We Are Trying To Update The Data For Panda & Penguin Faster appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Apple Renews Maps Agreement With TomTom, Will It Buy The Company?

Reuters reported this afternoon that publicly traded TomTom is up on news that its mapping-data contract with Apple has been renewed. Rival HERE (Nokia) is currently for sale and may fetch as much as $ 4 billion dollars. There aren’t many global mapping data vendors available; and…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Shuts Down OrderAhead Local Restaurant Listings Hijackings

Seattle based GeekWire has written several articles about OrderAhead‘s fake restaurant listings SEO strategy, which has been turned back by Google. The company used dubious or unethical tactics to gain SEO advantage, creating fake restaurant sites and claiming Google+ pages to outrank and…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building

Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn’t neglect critical on-page elements in the process. The post Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building appeared first on…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation

HERE mapping unit could fetch more than $ 4 billion in new bidding war. The post Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Buy Now, Cortana & Apple Coherent Navigation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Buy Now, Cortana & Apple Coherent Navigation appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing