Google’s Steady Gains In Paid Search Location Tracking A Win-Win

Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers. The post Google’s Steady Gains In Paid Search Location Tracking A Win-Win appeared first on…

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SearchCap: April Fools, Bing Ads Tools & Yahoo/Bing Ads Grow

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: April Fools, Bing Ads Tools & Yahoo/Bing Ads Grow appeared first on Search Engine Land.

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April Fools’ 2015 For the Search World: From Super Smart Google Panda To Backwards Google

Google, Bing and Kenshoo are bringing the funny today, polluting the web with gags galore. The post April Fools’ 2015 For the Search World: From Super Smart Google Panda To Backwards Google appeared first on Search Engine Land.

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Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast

Tips for search marketers trying to turn mobile callers into customers. The post Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast appeared first on Search Engine Land.

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