Google, Wal-Mart Breakup Suggests Problems Ahead For Local Inventory Ads

Research shows that when they’re ready to buy, online shoppers want to know where they can get desired products in local stores. Internet influenced offline spending is many many times larger than e-commerce and results in trillions of dollars in offline transactions annually. However offline…

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SearchCap: Google Snack Pack, Multi-Colored Lines & Mobile SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Snack Pack, Multi-Colored Lines & Mobile SEO appeared first on Search Engine Land.

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Taming The Beast Of The Messy Enterprise SEM Campaign

Enterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand. The post Taming The Beast Of The Messy Enterprise SEM Campaign appeared first on Search Engine Land.

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Yoast WordPress SEO Plugin Vulnerable To Hackers

Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin. The plugin has been updated, make sure to update your plugin. The post Yoast WordPress SEO Plugin Vulnerable To Hackers appeared first on Search Engine…

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SearchCap: Google Webmaster Tools Upgrade, Yoast Plugin Bug & Mobile Growth

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Webmaster Tools Upgrade, Yoast Plugin Bug & Mobile Growth appeared first on Search Engine Land.

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Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding

Brand Verity’s Q4 study looks at trademark usage in paid search across 10 industry verticals. The post Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding appeared first on Search Engine Land.

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SPONSOR MESSAGE: Connecting Online and In-Store Marketing Strategies

This white paper from Location3 will show you can accurately track and report on how online and offline strategies intersect to provide overall increases in segmented goals such as better search engine ranking, increased foot traffic and return customer engagement. Get your copy now. The post…

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Patrick Pichette, Google’s CFO, To Retire

Google’s long term CFO has told the company he wants to retire over the next six months but will help the company find a replacement. The post Patrick Pichette, Google’s CFO, To Retire appeared first on Search Engine Land.

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SearchCap: Google On HTTPS, Apple & Google Deal & Bing With NCAA

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google On HTTPS, Apple & Google Deal & Bing With NCAA appeared first on Search Engine Land.

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The Next Generation Of Structured Data: Taking Markup To The Next Level

Contributor Janet Driscoll Miller recaps an SMX West 2015 covering the latest in structured data. The post The Next Generation Of Structured Data: Taking Markup To The Next Level appeared first on Search Engine Land.

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