Google Says There’s No Whitelist To Save You From Panda Or Penguin

Google’s John Mueller said there is no whitelist for the Penguin and Panda algorithms, like there is for the SafeSearch algorithm. The post Google Says There’s No Whitelist To Save You From Panda Or Penguin appeared first on Search Engine Land.

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SearchCap: Udi Manber Leaves Google, Bing Ads Mom’s Day & No Panda & Penguin Whitelists

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Udi Manber Leaves Google, Bing Ads Mom’s Day & No Panda & Penguin Whitelists appeared first on Search Engine Land.

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Here’s An AdWords Script That Will Let You A/B Test Anything

Columnist Daniel Gilbert wasn’t satisfied with AdWords’ native A/B testing capabilities, so he and his team wrote a script. The post Here’s An AdWords Script That Will Let You A/B Test Anything appeared first on Search Engine Land.

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SearchCap: Google Health Knowledge Graph, Bing Ads Insights & SEO Job

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Health Knowledge Graph, Bing Ads Insights & SEO Job appeared first on Search Engine Land.

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5 Trends That Will Transform Your Agency Pitch- February 12 Webcast

The world of marketing is changing, and modern agencies are following suit. The post 5 Trends That Will Transform Your Agency Pitch- February 12 Webcast appeared first on Search Engine Land.

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In 2015, Your Job As An SEO Isn’t Actually SEO

Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation. The post In 2015, Your Job As An SEO Isn’t Actually SEO appeared first on Search Engine Land.

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Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters

Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change. The post Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters appeared first on Search Engine Land.

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SearchCap: Google AdWords URLs, Google Doodle & Right To Be Forgotten

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords URLs, Google Doodle & Right To Be Forgotten appeared first on Search Engine Land.

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The Thorny Dilemma At The Heart Of The “Right To Be Forgotten” Delisting Debate

Both Google and the EU have credible positions on whether RTBF should be applied globally. The post The Thorny Dilemma At The Heart Of The “Right To Be Forgotten” Delisting Debate appeared first on Search Engine Land.

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