Stop Procrastinating: It’s Time To Address Mobile SEO

Columnist Janet Driscoll Miller explains how to evaluate your mobile performance in organic search so that you can make the case for investing in mobile. The post Stop Procrastinating: It’s Time To Address Mobile SEO appeared first on Search Engine Land.

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Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived

Contributor Matt Ackley summarizes key findings from Marin’s recently released report. The post Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived appeared first on Search Engine Land.

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SearchCap: Google Firefox Push, Bing Ads Preview Tool & YP Cross Retargeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Firefox Push, Bing Ads Preview Tool & YP Cross Retargeting appeared first on Search Engine Land.

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YP Introduces Cross-Device Retargeting With Local Search Query Data

Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the…

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Google Suggesting Firefox Users Change Their Search Engine & Home Page

Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google’s fighting back. The post Google Suggesting Firefox Users Change Their Search Engine & Home Page appeared first on Search Engine Land.

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SearchCap: comScore Search Share, RetailMeNot Google Panda Free & Bing Ads Enhanced Sitelinks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: comScore Search Share, RetailMeNot Google Panda Free & Bing Ads Enhanced Sitelinks appeared first on Search Engine Land.

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Right To Be Forgotten: Google Tells Europe It Won’t Scrub Global Index

European privacy regulators continue to push for an extension of The Right to Be Forgotten (RTBF) to the entire Google index, globally. However Google for the time being has taken the position that it will not remove RTBF results from Google.com. That was reiterated this week by David Drummond, the…

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SearchCap: Bing & Yahoo UI Tests, Lyric Sites Dive In Google & Google News More Trusted

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing & Yahoo UI Tests, Lyric Sites Dive In Google & Google News More Trusted appeared first on Search Engine Land.

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Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New comScore Data

Measurement firm comScore just released its December search market share report for the US. Last week the firm mistakenly posted the data early and quickly depublished the page. In the earlier release comScore showed Google losing 0.5 percent points vs November 2014. Beneficiaries of that loss were…

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What Time Is The State Of The Union? White House Uses SEO To Spread The Word

President Barack Obama will deliver his 2015 State of the Union at 6pm PT tonight. If you didn’t know the time, you might turn to Google or Bing for an answer. And there, the White House hopes to inform you through a special post it made to rank for that query. Right now, the State…

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