Cortana Expands The Boundaries Of Search, But Will It Eventually Eat It Too?

Cortana, the personal digital assistant, has become a key part of Microsoft’s competitive strategy. The post Cortana Expands The Boundaries Of Search, But Will It Eventually Eat It Too? appeared first on Search Engine Land.

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Search In Pics: Google Glass Mug, Google Pool Table & Gmail Paper

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The post Search In Pics: Google Glass Mug, Google Pool Table & Gmail Paper…

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2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Columnist Carrie Albright offers ways to glean insights from one report in particular: Top Conversion Path. The post 2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting appeared first on…

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How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales

Columnist Neil Patel reminds us it’s not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions The post How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales appeared first on Search Engine Land.

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News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels

SmartNews’ usability has driven huge adoption under the radar. The post News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels appeared first on Search Engine Land.

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Pinterest Search Is Now Customized By Gender

Aiming to attract more men to its social bookmarking network, the company is serving different search results for males and females. The post Pinterest Search Is Now Customized By Gender appeared first on Search Engine Land.

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PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]

Click share also rose on Bing’s product ads, doubling from Q3. The post PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG] appeared first on Search Engine Land.

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SearchCap: Pinterest Search Customized By Gender, Dissecting Organic Traffic & Expedia Buys Travelocity

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pinterest Search Customized By Gender, Dissecting Organic Traffic & Expedia Buys Travelocity appeared first on Search Engine Land.

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Automatic AdWords Currency Conversion Now Enabled In Google Analytics

Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics. The post Automatic AdWords Currency Conversion Now Enabled In Google Analytics appeared first on Search Engine Land.

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