SearchCap: Bing Local Carousel, NORAD Tracker & Yahoo Search Trends

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday Over the Thanksgiving week, retailers increased ad spend on paid search by 49…

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Yahoo Sees Big Search Bump From Firefox “Default” Relationship

Last month Yahoo announced that it was replacing Google as the default search engine in the next/latest version of Firefox: Firefox 34. That position is now paying dividends for Yahoo according to new data from StatCounter released earlier today. The analytics firm said that “Yahoo search was…

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Defamatory Threats To Have Chilling Effect On Link Builders?

Recently, Google reached a settlement with a UK businessman who took it to court over defamatory web content. Columnist Eric Ward discusses the potential ramifications of this legal battle. The post Defamatory Threats To Have Chilling Effect On Link Builders? appeared first on Search Engine Land.

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SearchCap: Google Local Quality Guidelines, Shopzilla Rebrands & Mobile SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) Even advanced advertisers have questions about the details of keywords and…

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Microsoft Partners With NORAD To Launch Santa Tracker

The race is on. Three weeks out from Santa’s annual trek around the world, and both Google and Microsoft have launched their Santa Tracker websites. While Google is relying on its Google Maps technology to track Santa, Microsoft once again has partnered with NORAD, the North American…

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SPONSOR MESSAGE: Free iPad & 5 Free Hours of Link Building Services for New Clients

Page One Power is giving a FREE iPad and 5 FREE HOURS of link building services to new clients who sign up for services starting in 2015. Our expert link builders increase your search visibility and lend authority to your brand. Campaigns start with in-depth research and strategy development….

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Google Maps Revamps Quality Guidelines For Local Pages

Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying: We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our…

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Is Your 2015 Integrated Digital Marketing Plan Complete?

The new year is just around the corner and progressive brands are analyzing and prioritizing digital integration in their 2015 plans. In this Digital Marketing Depot webcast, Mike Corak, Executive Vice President of Strategy at ethology, and David Robidoux, Vice President of Marketing at Franchise…

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SearchCap: Google Penguin Vibrations, Right To Be Forgotten Rules & Santa Tracker

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Penguin 3.0 Rollout Still Ongoing Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a…

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Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity

If you were searching for a celebrity on Bing this year, there’s a good chance you were looking for Kim Kardashian. Using data from Bing Trends, the site released its most popular searches of 2014, listing everything from top celebrity, athlete and news story searches to the Top Ten ice…

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