Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has always been smart. When it launched, the PageRank algorithm changed everything, so much so that Google devoured a diverse community of now all but…
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Now that it has launched its Santa Tracker, Google is delivering a “Santa Tracker” card for “santa” and “santa claus” searches on desktop and mobile. The card includes a link to the site’s “Santa Village” and lists the number of days until…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it’s Social Media Predictions for 2015, How SEO Will Change in 2015, or the catch-all Digital Marketing Trends in 2015, it’s all been done – many…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Starting next year, marketers in the U.S. will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss” On Wednesday, December 10, Vice President of Product…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream to recap the AdWords events of 2014. Based on the announcement, there will be an emphasis on app promotion ads, mobile attribution and automated bidding features and best…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Janet Driscoll Miller has put together this handy flow chart to help you determine if your site has been hit by one of Google’s infamous algorithm updates. The post Was Your Site Hit By Google’s Panda Or Penguin? This Flowchart May Help You Find Out. appeared first on Search Engine…
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Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady. The post How To Grow PPC Revenue Without Tanking ROI appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Grow PPC Revenue Without Tanking ROI Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady. Was…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Never before have the real world and the virtual world been more intertwined. Columnist Chris Silver Smith discusses how the developments affect local businesses. The post Local Search Marketers: Optimize Your Physical Location For The Virtual World appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing