Search In Pics: Google Scream Room, Mr. Jingles & Jewglers Menorah

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Mr. Jingles On Holidays: Source: Google+ Jewglers Menorahs: Source: Google+…

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Mapping It Out: Our Top 10 Local Search Columns For 2014

Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need…

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Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy

As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapting to a constantly changing PPC world. Larry…

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A New Google Easter Egg; This One For Bletchley Park

Check out this fun and new Google Easter Egg for a search on Bletchley Park, the place they decoded the German communication during the second World War. The post A New Google Easter Egg; This One For Bletchley Park appeared first on Search Engine Land.

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2014 Year In Review: A Look Back On What Happened With SEO

Every year, we say how much has changed in the industry – and every year, we’re right. It never ceases to  amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83…

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SPONSOR MESSAGE: Choosing An SEM Platform

The ever-changing digital landscape has added complexity and opportunity to running a high-performance search campaign. Many companies, in an effort to work faster, smarter and better, are using an SEM software platform. SEM platforms automate the time-consuming, manual tasks associated with search…

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Yahoo Rolls Out Search For Its Android Launcher Aviate

In February, I wrote that the glaring omission from Yahoo’s Android launcher and “intelligent homescreen” Aviate was a search box. Now it has one. Yesterday Yahoo announced that it’s rolling out search on Aviate (for Android 4.0 and above): Search on Aviate is your gateway…

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What I Learned In AdWords Can Help You

I once moderated a focus group for Google where we split the participants into two groups: small agencies and large agencies. One key difference I saw between the groups was their willingness to share best practices. The small agencies seemed reluctant to share for fear of giving their competition…

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Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google

Santa Claus is on his way — and there are two excellent services to track his progress. Our guide to getting the most of out NORAD Tracks Santa and Google Santa Tracker. The post Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google appeared first on Search Engine Land.

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Useful Links For Link Builders: Our Top 10 Link Week Columns For 2014

When Google’s head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they were going to be in for an interesting year. And indeed they were right. We saw major brands like Expedia and eBay get hit with manual penalties, and…

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