3 Common Challenges Facing All SEO Managers

Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munroe gave us this hilarious quote applying Murphy’s Law to SEO: It’s true! Just when you think everything is perfect and things couldn’t be…

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SearchCap: Google Poland Penalty, Break Up Google & Black Friday Shopping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Proven Ways To Write Ads That Deliver More Conversions Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Energize Your Content Strategy with Buyer Personas & Buyer Journeys – December 4 Webcast

Killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways. Join us Thursday, December 4th for this Digital Marketing Depot webcast with Bryan Eisenberg. He’ll discuss why it’s essential to develop the right…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 Proven Ways To Write Ads That Deliver More Conversions

Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media’s CEO on the changes that will have a positive impact. The post 3 Proven Ways To Write Ads That Deliver More Conversions appeared first on Search Engine Land.

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Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So

Break Google up. That’s the thrust of a “non-binding” resolution the European Parliament is expected to adopt at some point in the near future, according to a report on Friday from Reuters. The recommendation is likely to be to separate Google’s search engine from the rest…

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Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons

WiFi provider Aruba Networks used to offer retailers and others “blue-dot” indoor navigation using WiFi triangulation. However Apple’s recent decision in iOS 8 to randomize the iPhone’s MAC address changed all that — and may have effectively killed WiFi as an indoor…

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Bing Reveals Some Mobile Ranking Techniques & Relevancy Factors

Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand…

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Bing Maps Helps Drivers Avoid Traffic Around The World

Previously only available in the U.S., Bing Maps is now helping travelers around the world avoid traffic jams with its Clearflow technology. According to Bing, Clearflow can predict traffic on roads that do not include live traffic data. Traffic issues across the globe will now be marked with red…

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Search In Pics: GooglePlex Where’s Waldo, Jon Stewart At Reddit & Marissa Mayer The Crayon

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. YouTube Double Decker Bus: Source: Google+ Jon Stewart At Reddit: Source:…

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Google Down Slightly, Bing-Yahoo Up In October comScore Search Report

Google saw its share of the US search market drop slightly in October, while both Bing and Yahoo saw corresponding gains. That’s according to comScore’s October 2014 search engine rankings. ComScore estimates Google’s US market share at an even 67 percent for October, down from…

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