Google Kerning Easter Egg Plays Tricks With Typography

Google UK’s Peter Far found an Easter Egg designed specifically for hardcore typography fans. If you search for [kerning] in one tab, and [typography kerning] in another, you’ll notice a little extra space between the lettering on the [kerning] search results page. Search Engine…

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SearchCap: Bing Ads Editing & China Golden Shield

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Introduces Bulk Editing In Web UI, Now Review Up To 1 Million Keywords Bing Ads has been building out its capabilities in the Web UI this year so that…

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AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads

Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free shipping, around-the-clock…

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Bing Ads Introduces Bulk Editing In Web UI, Now Review Up To 1 Million Keywords

Bing Ads has been building out its capabilities in the Web UI this year so that account managers aren’t as beholden to the Bing Ads Editor as they have been to manage campaigns. Today, Bing Ads announced bulk editing features and the ability to review accounts with as many as 1 million…

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Demystifying The Knowledge Graph

Columnist Barbara Starr explains the power of the newly extended Knowledge Graph and how to leverage semantic technology for better search visibility. The post Demystifying The Knowledge Graph appeared first on Search Engine Land.

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Google Quick Answer Fail: NSFW Advice On “How To Eat Sushi”

Google continues to expand the number of quick answers it offers in its results, as well as the size of those answers themselves. But since Google takes these answers from other sites without any human review, that can lead to goofs. The latest: some advice on eating sushi that might not go down…

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SearchCap: Google HTTPS Study, Consolidated AdWords Billing & Google Quick Answer Failure

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Quick Answer Fail: NSFW Advice On “How To Eat Sushi” Google continues to expand the number of quick answers it offers in its results, as well…

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Google Rolling Out Consolidated Billing For AdWords MCC Users

Over the weekend, Google announced the roll out of Consolidated Billing for AdWords users managing multiple accounts through an MCC (My Client Center). The new billing system combines invoices for several accounts into one. Consolidated Billing will replace MDOs (Manager Defined Orders), which were…

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Communicating SEO’s Value To Clients And C-Level Execs

When it comes to marketing activities, SEO is often the first thing on the chopping block when budget cuts come around. Here’s how to avoid the axe. The post Communicating SEO’s Value To Clients And C-Level Execs appeared first on Search Engine Land.

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Google Retires Its Web Search API

Google announced it has retired its Web Search API this morning, recommending developers use the Custom Search API in its place. Google noted the Customer Search API has a free quota of 100 queries per day. The post Google Retires Its Web Search API appeared first on Search Engine Land.

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