Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Covario To Be Acquired By Dentsu Aegis Network, Rio SEO To Remain Independent Covario, one of the very large search marketing agencies in the US with over 220*…
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One of the harsh realities of being a search marketer is that you can become incredibly skilled at your job, technically adept and a master of all of the nuances of SEO or SEM and still struggle to get the kind of results you hope for. Why? Because your competitors are working just as hard,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Like many of Google’s local/mapping products, My Maps has had a … let’s call it a “checkered” history. It’s been heavily promoted and then seemingly ignored. It’s been renamed (to “My Places”) and had some of its features co-opted by other…
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One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes or concessions critics want (or will accept) from Google. One of those things may have just come to light in a Financial Times interview with German justice minister Heiko Maas. Maas asserts in…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Official: Google Should Reveal Its Ranking Algorithm One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Your GDN ads shouldn’t be an afterthought! Columnist Rebekah Schelfhout explains how to create great ads for the Google Display Network. The post Image Ad Best Practices For The Google Display Network appeared first on Search Engine Land.
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Health insurance advertisers spent more than $ 103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google Health insurance advertisers spent more than $ 103 million on Google AdWords in the…
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Instead of getting upset about rejection, take a few steps back and look at why you aren’t getting the links you want. The post Learning From Lost Link Opportunities appeared first on Search Engine Land.
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In 22 days from now, it will be the year anniversary of the release of the fifth update to Google’s Penguin algorithm, code-named Penguin 2.1. As you can imagine, waiting 11 months and 8 days can be excruciating for those who were negatively impacted by the punitive algorithm. They’ve…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing