Tuesday, August 19th join digital analytics expert Jim Sterne, eMetrics Summit, and Jenny Elliott of CrossView, as they discuss which marketing metrics are essential, and how marketers can analyze and use this data to maximize return.Attendees will learn about: The top issues in web analytics…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google launched new features today to help merchants customize the shipping rates that display in Google Shopping. The shipping configuration tool is now available in Google Merchant Center, and a new shipping label attribute can be used in product feeds to group products with similar shipping…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For More Accurate Shipping Rates In Google Shopping, Merchant Center Gets Shipping Configuration Tool Google launched new features today to help merchants…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In my column today, I’ll be talking about a PPC strategy that I first presented at SMX Advanced. Hopefully, it will convince you that pursuing a low click-through rate (CTR) is generally a losing bet. A few years ago, the low CTR strategy might have worked out very well for you — in…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Our annual Search Marketing Expo – SMX East is less than two months away, and it’s shaping up to be an exceptional show. We’ve developed a ton of new content for the conference to keep you current with the latest tactics, tools and techniques. What’s New In SEO A better question…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Google News Publisher Center Google announced on the Google News blog a new portal for Google News publishers to use to help manage their news…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google announced on the Google News blog a new portal for Google News publishers to use to help manage their news sites within Google News. The new portal is named Google News Publisher Center. As long as your news site is verified within Google Webmaster Tools and already included in Google News,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
With Google’s shift to Secure Search it’s not uncommon for a company’s “Not Provided” keywords to account for more than 70% of all search traffic. Marketers and search marketing professionals lose all insight into the keywords that are performing in organic search….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Whiskey Delivery Via Telepresence Robot: Source: Google+ Cup Cakes…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing