Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam

Google has updated their webmaster guidelines, specifically in the little or no original content guideline, to add “low-quality guest blog posts” as an example of “scraped content.” Brian Ussery first spotted this change, noting how Google has been fighting the use of guest…

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SearchCap: Google Webmaster Tools & Guidelines Updates, Bing Ads Opportunities & DuckDuckGo Settings

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam Google has updated their webmaster guidelines, specifically in the little or no…

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As PLAs Come To An End, AdWords Rolls Out New Shopping Campaigns Upgrade Tool

With Product Listing Ad campaigns coming to an end this month, Adwords has launched a new tool to help users upgrade their PLA campaigns to Shopping campaigns in what it claims is just a, “…matter of clicks.” According to the announcement: Google offered the following screen shot…

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SearchCap: Google Weekend Update, Rogue Google Ads Settlement & Our New Site

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Indian Govt. Rages At Google Maps Outing Of Secret Bases In 2013, Google imitated a “mapathon” project in India, offering prizes to encourage people…

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Indian Govt. Rages At Google Maps Outing Of Secret Bases

In 2013 Google imitated a “mapathon” project in India, offering prizes to encourage people to help fill in gaps and improve Google Maps in the country. At the time, India’s Central Bureau of Investigation (CBI) asked the company not to collect “classified data,” such…

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SEO Industry Tweets Its Reactions To Google’s SSL Ranking Boost

The SEO industry is abuzz today with the news of Google’s latest ranking signal: Using SSL certificates will provide a boost in Google’s search rankings. (The web hosting industry is all abuzz, too, if you’re curious.) Google says it’s a “very lightweight signal”…

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Search In Pics: GooglePlex Fire, Driving A Self Driving Car & Google Trophy

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Only Way To Drive A Google Self Driving Car: Source: Google+ GooglePlex…

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A Search Marketer’s Guide To Becoming An Excel Power User

Start here to fine-tune your marketing analytics skills using Microsoft Excel and similar functions in Google Spreadsheets to build custom reports and executive marketing dashboards. Plus, find tips to integrate your data from Google Analytics, Google Webmaster Tools, related APIs and other search…

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Why You Can’t Hide From Mobile PPC

“Mobile is coming.” This Game of Thrones-esque quote has been thrown around a lot this past year, serving as an ominous warning of our mobile-dominated future. However, I’d argue that it’s time to stop talking about mobile in the future tense and bring it to the present: for…

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