Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact match keyword targeting a thing of the past in AdWords. Today, Bing Ads said it is testing the same thing in the U.S., although with the option to opt-out of the…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Close Variants Test In US Earlier this month, Google made waves when it announced it is removing the option to turn off close variants…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Early Bird rates for Search Engine Land’s SMX East expire this Friday. Register now and get three days packed with proven tactics and best practices. The multi-track, 60 session agenda allows you to customize the program to best fit your needs and maximize your investment. Sessions are…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The convoluted saga of Google News in Germany took another turn on Friday when regulators declined to pursue an antitrust claim against the company brought by “VG Media,” a consortium of German publishers including publishing giant Axel Springer. Reuters covered the decision but…
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AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from…
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Google rolled out a new design for its search engine results pages back in March, but the changes don’t seem to have had a lasting impact for search ads. The post New Google Ad Format Only Changed User Behavior For 3 Months appeared first on Search Engine Land.
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Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of image widget you want on your site and then simply copy and paste the given […] The…
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Not Google Meatballs: Source: Google+ Google Leaf Light Shields: Source:…
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Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts Tick tock, we’re in the final countdown before the big…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing