Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results

Last week, Google made new search waves when it rolled out updates to its local search algorithm. The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location…

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SearchCap: Google My Business Webmaster Tools, Google Pigeon Feedback & Bing Cortana Expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results Last week, Google made new search waves when it rolled out…

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Use Contextual Data To Gain A Competitive Search Marketing Advantage

Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for…

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SearchCap: Expedia A Google Hotel, Google Penguin Is Punitive & Right To Be Forgotten Condemed

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: UK House Of Lords Condemns Right To Be Forgotten The House of Lords in the UK has little power in government or policy making except at the margins. Similarly,…

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Cortana Expands To Other Markets, Becomes “Xiao Na” In China

There’s increasing evidence that Microsoft’s personal assistant Cortana is being positioned as a key differentiator vs. Android and iPhones. A new TV commercial (below) purports to compare Cortana to Siri, with a mock Siri voice saying “I can’t do that” a number of…

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UK House Of Lords Condemns Right To Be Forgotten

The House of Lords in the UK has little power in government or policy making except at the margins. Similarly, the British upper house’s recent condemnation of the European Right to Be Forgotten (RTBF) will have little practical impact in the UK or across Europe. Still it’s a dissenting…

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Bing Ads Is Getting A Slick New Look That Will Feel Familiar

Bing is unveiling a new look that will start showing up in the web interface next week. The new design makes trend graphs immediately visible, has simplified navigation and generally looks a lot like Google AdWords. That’s by design, of course. The Bing Ads team has been making a point of…

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SPONSOR MESSAGE: Content Marketing & Link Building Together

Join us Tuesday, August 5th at 1:00 EDT (10:00 PDT) to hear Jon Ball, Page One Power’s co-founder and CEO, discuss content marketing and its impact on link building. Attendees will learn why links are still relevant and how link building and content marketing work together. You’ll also learn…

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SearchCap: Bing Safety, Yandex Earnings & Bing Ads New Look

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Is Getting A Slick New Look That Will Feel Familiar Bing is unveiling a new look that will start showing up in the web interface next week. The new…

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How To Generate Experience Reviews For SEO – Part II

In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online. In this article, we’ll discuss how to get that fan to talk about your website in a way that benefits your search…

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