Using Campaign Tracking To Measure Link Building Success

Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you’ll invariably get a consensus: link building. Even the term “link building” has become so controversial that many marketers are shying away from it in favor of “content…

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Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data

Yandex announced (in Russian) today that they have now went 100% secure, encrypting all search queries, resulting in a huge jump in the [not provided] count. This was first reported by Anna Oshkalo who shared a screen shot of her analytics detailed the bulk of her Yandex keyword data now shows [not…

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SearchCap: Google’s Detailed Reconsideration Requests, Yandex Block Referrer & New AdWords Policy Center

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data Yandex announced (in Russian) today that they have now went 100% secure, encrypting all…

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Up Close @ SMX Advanced: Amazing Paid Search Tactics

Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience away with understandable and valuable tips.  Amazing Paid Search Tactics & Tools featured four expert speakers, and it was the first time I’ve ever heard…

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Up Close @ SMX: Enhancing Results With Structured Data & Markup

When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way…

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Search In Pics: Matt Cutts Throwing Hummingbirds, Google Pride Logos & Android LED Sign

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Gay Pride Added To GooglePlex & Google NYC Building Logos: Source:…

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Panda 4.0: Redefining Site Authority

Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right? But what defines authority in the eyes of each search engine? We all have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give…

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Once Were Vikings: Search Marketing In The Nordics

And the winner of this year’s European Search Personality award is… Kristjan Mar Hauksson! With Kristjan being from Iceland, it seems the time is due for a focus on the Nordics. Those who know the region may be thinking fjords, mountains, forests, lakes, volcanoes, kings and castles. Or…

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Up Close @SMX Advanced: The Periodic Table Of SEO Elements

This SEO ranking factors session has become a much-anticipated tradition at SMX Advanced, as the substantial early morning crowd in attendance this year testified. Each year, a panel of SEO data experts present their up-to-date findings, test results, and best guesses as to what factors are primary…

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