Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Tell Search Engines What “Entities” Are On Your Web Pages Search engines have increasingly been incorporating elements of semantic search to…
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When Google started testing the new look for its search results pages which ditches the shading behind the ads and replaces it with yellow “ad” icons, contradictory outcries of this sort began popping up, “Ad click-through rates are going to plummet because the ads are too obvious…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at…
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YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background but the parties declined to discuss terms….
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Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp and YP Enter Into “Strategic” Content, Distribution Partership YP and Yelp have announced a strategic partnership that will in the near future…
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In February Google controlled 67.5 percent of US search query volume, according to comScore. Bing had 18.4 percent and Yahoo 10.3 percent. These numbers were essentially unchanged from last month. Compared with a year ago, Bing’s share has grown and Yahoo’s declined. In February 2013…
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Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads,…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network Google’s head of search spam, Matt Cutts, announced really early this…
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Googler Pierre Far has found a Google Easter egg that opens up “Unlimited free Google searches” for everyone. According to Far’s Google+ post, doing a Google voice search for, “Up, Up, Down, Down, Left, Right, Left, Right” on his Android phone prompted the voice…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing