Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons From SMX West

Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I’ve set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my…

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Want To Speak @ SMX Advanced? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Advanced 2014. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session….

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SearchCap: The Day In Search, March 24, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Slaps Greek Sites With Penalties It appears that Google has taken action on spammers, potentially link spammers, in Greece recently. Matt Cutts,…

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New Google Search App Feature Creates Radio Station Based On Recently Played Music

Last week, Google took to its Google+ page to announce a music-related Search app feature for Android users. Saying “Play some music” after tapping the Google search mic or saying “Ok Google” will prompt the app to create an “I’m feeling lucky” radio…

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Google Alerts Adds Filters For Regions & Languages

Google has added two more filter and delivery options to Google Alerts. Google Alerts informs you of updates within Google results via email or RSS feed. The two new filters let you refine those alerts by language or region. You can tell Google you only want alerts for specific keyword phrases…

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Part Two: If Google Was A Guy (Video)

Earlier this year, we covered two videos portraying what it would be like if Google, the search engine, was an actual real living being. Now, part two of the video from College Humor is out, where it mocks searchers, Google Doodles, Google Glass and even Bing. Note, there is some adult language…

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Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review

Like many of you, I’m always on the lookout for cool new ways to drive conversions and leads on my site. When it comes to finding genuinely useful software tools to help my business accomplish this, it can be tough — after all, new products launch almost daily, and it’s difficult…

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Search In Pics: Sergey Brin With Ed Snowden, Google Water Balloon Launcher & More

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Sergey Brin With Edward Snowden At TED: Source: Twitter…

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AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns

With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of  bid simulator estimates can then be…

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