Microsoft has invested $ 15 million in Foursquare and said it will license the former’s location data according to news released yesterday. Foursquare aspires to be “the location layer for the internet.” With real-time feedback about local data accuracy, based on user movements and…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click This morning, Google announced in an email to a number of…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Now, if you search Google for video related content, Google may return a large, playable, video directly at the top of the search results. For example, searching for [sing it loud come around] shows a large YouTube video that you can play directly in the search results. Searching for [neil young…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Satya Nadella being named CEO of Microsoft isn’t just big news for Microsoft. It’s big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it. Despite the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five different attribution models in AdWords and compare up to three attribution models simultaneously…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings Search Funnels Attribution Modeling Tool To AdWords Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Spotted At Google: The Oscar Mayer Wienermobile: Source: Twitter Google…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank? Google’s Matt Cutts had this to say: (video…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing