SearchCap: The Day In Search, February 25, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SPONSOR MESSAGE: Webcast – Link Building in 2014

Webcast: Link Building = Successful Marketing. Join us Thursday March 27th to hear link building expert Jon Ball, Page One Power’s Co-Founder and CEO discuss — New techniques for strategic long-term link building success; Does guest blogging really work; Is there a way to leverage your…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Secret To Staying Relevant With Authorship

At PubCon last year, Google’s Matt Cutts discussed big changes to the search results, many of which we’ve seen played out over the past several months. In his talk, he mentioned upcoming improvements to authorship results. A couple months later in December, Google confirmed it had…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management

Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: The Day In Search, February 24, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management Google announced Monday that Channel Intelligence’s feed…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks!

SMX West returns to San Jose in just two weeks! Here is what’s in store: Up-to-date Tactics: SMX West sessions provide you with the latest tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the agenda….

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing: Poor Grammar & Typos May Result In Lower Search Rankings

Duane Forrester from Bing wrote a blog post on the Bing Webmaster Blog suggesting that Bing’s search ranking algorithms do in fact consider poor grammar, typos and poor language to be part of their ranking factors. Duane said, “just as you’re judging others’ writing, so the engines…

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Google Places Quality Guidelines Updated

Google quietly announced within the Google Help forums that they have made a clarification update to their Place quality guidelines to help business owners know what they can name their business within Google Local and what they can not. In short, Google is allowing a single descriptor within the…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How To Rebrand Without Losing Your Hard-Earned Rankings

As an SEO, I’ve worked with many clients during rebranding initiatives to ensure that their sites retain rankings — and, over the past few months, my own firm has been undergoing a brand transition. Thus, I thought I’d use my column this month to share some advice on how to handle…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search In Pics: Steve Jobs Pre Google+, Nest Fire Truck & Google Fiber Bunny

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android Status Booty Light Dance: Source: Google+ Google Stuffed Fiber…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing