Expedia appears to have been hit by a Google penalty related to unnatural links. So what do Google and Expedia have to say about the situation? No comment. As covered yesterday, the visibility of Expedia listings in Google appears to have recently plunged, according to measurements by…
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Pinterest has updated its search features, making it possible to filter for vegetarian, vegan, gluten-free and paleo ingredients or recipes when performing food-related searches. According to the announcement, Pinterest is rolling out the new search feature on the web now, and has plans to bring it…
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You know how search advertising works: those listed at the top of the results page are clicked most often. You also need clicks from high-quality searchers who are more likely to buy. Begin your trek to the top of the list – visit the Bing Ads solution center on Search Engine Land and save…
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The other day while working on a client proposal, I came to the section about link building and had to pause. While everything we include in a proposal is relevant, strategic, and in my opinion, a good tactic, I wasn’t sure I wanted to position it as link building. As someone who has been…
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Google — and Matt Cutts, in particular — has made a number of statements about guest blogging over the past year as the tactic has grown as a link building tactic. None of those statements are as clear as the one Cutts wrote today on his personal blog. Cutts, the head of Google’s…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done” Google and Matt Cutts, in particular, has made a number of statements about guest blogging…
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Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The investigation began last January, when a man…
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By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s…
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Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions — it’s no wonder that people start to sweat a little as April 15…
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In the ongoing battle to keep its ads ecosystem free of scammers and malware, Google says it pulled more than 350 million bad ads from its systems last year, up 59 percent from the 224 million it struck down in 2012. Looking back at last year’s bad ads report, it appears that for the first…
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