How To Understand And Optimize AdWords Search Partners Data

Here at Hanapin, we have a monthly training day. We shut down the office and all the account managers spend the morning researching and learning new tricks and techniques, which we teach to each other later in the afternoon. This month, we spent some time diving into the exciting world of Google…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Checking In: Our Top Local Search Columns Of 2013

As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results. This past year saw the official launch of Google’s Knowledge Graph Carousel for local search results,…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: The Day In Search, December 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Bid Management And Account Structure Mistakes To Avoid On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

PPC Excel Tips For Every Level: Part 1, Huge Time Savers For Beginners (And Beyond)

Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of us are self-taught — picking up tips and tricks here and there — which makes it even harder to know what shortcuts and secret powers we’re…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Has Officially Penalized Rap Genius For Link Schemes

Google has penalized Rap Genius for link schemes this morning. If you go to Google and search for [rap genius], rapgenius.com will not be found on the first page. Instead you will find links to their Twitter account, Facebook page, Wikipedia profile and stories like this about them being penalized…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The 2013 Santa Tracker List: All The Ways To Track Santa From NORAD & Google

It’s Christmas Eve, time for all good boys and girls to be expecting Santa Claus to be bringing them gifts. But where is jolly old St. Nick on his journey? Once again, there are two major services tracking him: NORAD and Google. Below, our annual review of the tracking sites and methods of…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: The Day In Search, December 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t miss out on learning from the pros. Attend an SMX West workshop! Sharpen your marketing skill set by attending one of six in-depth workshops offered…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing