Looking for some help? Providing answers has always been Google’s goal, and now it has a new way to do it. “Helpouts,” a way to pick people offering help via live video, for a price. People that are vetted, checked and backed by Google. Google shared the news of the new program…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK The bold yellow “Ad” icon that started showing up in Google search results…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Turn your face to the sun and all of the shadows fall behind you.
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In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get for free, an assault on SEO, and the further…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Nothing great was ever achieved without enthusiasm.
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Those Internet marketers who work across multiple countries and languages may struggle with accurately tracking campaign performance in foreign countries. Webmasters can login to Webmaster Tools to filter search queries by country, but this doesn’t provide the full picture of what is…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Faith In Humanity Restored
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With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I’ll outline and dive into three tips you should consider to get the most from the holidays in paid search. From my experience,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If you were paying attention, you might recall that Google launched Remarketing Lists for Search Ads (RLSAs) at the end of June this year. Now that we’ve had a few months of experimenting with how to best make use of this feature, we’ve managed to come to some interesting preliminary…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Hope.
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