SearchCap: The Day In Search, October 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report] If you’ve been hoping that the hypocrisy of Google hiding keyword…

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Homeward Bound: A Great Long-Form Ad For Google Maps

One of the most popular articles on the AdWeek site today showcases what is essentially an ad for Google Maps/Earth. It features an Indian man (Saroo Brierley) who as a young child falls asleep on a train with his brother. His brother doesn’t wake him up at their designated stop. When he…

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The Structured Data Brouhaha At SMX East: Clarifying Contentious Issues

If you attended the Structured Data Superstars session at SMX East earlier this month, you probably witnessed a very brief interchange between myself and Googler Pierre Far at the end of the session. Pierre woke everyone up by stating that some of the semantic markup recommendations I’d…

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SPONSOR MESSAGE: How to Choose an SEO Vendor

This white paper discusses how an outside SEO fulfillment company can help your organization generate better returns than an in-house team and help lower your fulfillment costs. Topics covered include why you should consider outsourcing, how to select an SEO partner and what are the costs and…

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Yahoo’s Mayer: “Our Search Share Has Declined” But She’s Optimistic About Opportunities

Yahoo is making progress in a number of product areas under CEO Marissa Mayer, but search isn’t one of them — a fact that Mayer herself admitted during today’s Q3 earnings call. Yahoo’s US share of the search market was just 11.3 percent in September, according to…

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SearchCap: The Day In Search, October 15, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Third-Party “Review Extensions” Start Rolling Out To All Accounts In June, Google announced the beta release of Review Extensions which…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing