Advance Your Tactics & Skills; Attend SMX Social Media Marketing – Register Now to Save $200

Social media marketing is evolving at an incredibly rapid pace. With major developments coming daily, it’s difficult to sort through the opportunities. At SMX Social Media Marketing, we won’t just tell you what’s new. We’ll give you the tactics and strategies to benefit most from paid, earned and…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search

This morning, the head of Google’s webspam team Matt Cutts gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day — 1 keynote from Jason Calacanis, who said that Google rules everything, that they were essentially evil. On Twitter yesterday, Matt…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: The Day In Search, October 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo-Microsoft Search Tensions On Public Display In Court Ruling Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yahoo-Microsoft Search Tensions On Public Display In Court Ruling

Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Social Media Marketing Conference, Nov. 20-21 in Las Vegas. Register Now!

Master paid, earned, and owned social media tactics. Attend Marketing Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking. View the agenda. All Access, Boot Camp, and Workshop passes available. Save with Early Bird rates –…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats

Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing