SearchCap: The Day In Search, September 20, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: When It Comes To Google, Microsoft’s Ballmer Is Still Fighting Old Battles With Old Tactics I’ve watched Microsoft fight Google in search for a very…

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Bing’s Page Zero Offers Deep Links & Shortcuts To Relevant Information Straight From The Search Box

Today, Bing released a detailed overview of its Page Zero experience, a new search feature that delivers deep links directly from the search box with shortcuts to relevant information associated with the search term. According to the announcement, the new feature gives “best”…

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When It Comes To Google, Microsoft’s Ballmer Is Still Fighting Old Battles With Old Tactics

I’ve watched Microsoft fight Google in search for a very long time. Bing has come a long way, and I’ve been pleased to see a strong competitor emerge. But Microsoft hasn’t actually hurt Google’s share. It’s only robbed from its partner, Yahoo. So how’s Microsoft…

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Bing Ads Introduces Performance Comparison Graphs

The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting  and analyzing reports on your own….

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SearchCap: The Day In Search, September 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Rolling Out App Launcher, Flat Logo The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation…

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Paid Search Drives Store Revenue… But How Much?

RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing