In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move…
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I may not have gone to where I intended to go, but I think I ended up where I needed to be. Douglas Adams
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Look up more.
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Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the…
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Be the change you want to see in the world. Gandhi
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I made a mistake. It was a classic SEO blunder. Don’t judge me — it was one that you (and almost every other SEO) has probably made as well. What did I do? I allowed a client to sign a contract without fully vetting them first. I didn’t ask the right questions, and I wasn’t…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
I’ve seen better days, but I’ve also seen worse… -Inspiration
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A new Nielsen study on consumer trust in advertising shows trust in search ads has risen since 2007. Nearly half (48 percent) of consumer respondents now say they trust search ads, that’s up 14 percent since 2007. This is certainly good news for search advertisers. In more good news, with the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
She believed she could – so she did.
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